Grice Consulting Group developed a comprehensive parking study intended to address existing and future parking issues occurring at or near the Grant Park and Zoo Area. This study interviewed public perception of parking, collected existing parking inventory and utilization, projected parking demand through the use of an innovative parking model designed specifically for the City; analyzed the current parking deficiencies. Grice also reviewed the state of the practice of zoo/park parking strategies. With the data collected, Grice Consulting Group generate appropriate parking rates and annual revenue for Grant Park parking facilities. Finally, Grice Consulting Group recommended On-Street Management, Off-street management,local parking solution, parking lot reconfiguration design, multimodal solutions, parking improvement opportunities, and temporary parking lots consideration.